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A family learning platform — not a bank

Teach kids about money by letting them practise it.

Money Journey gives kids a safe place to earn, spend, save and give — while parents stay in control and guide the decisions.

Safe pretend money. Real conversations. Real habits.
Good afternoon 👋
Family overview
Family
$1,108
Parent dashboard
Lily
$459
Earned
+$63.56
Saved
$7.00
Goals
1
🚲 New Bike · 11%
Leo
$649
🎯 No goals yet · Set a goal
Hi, Lily! 👋
My money
$60.06
Keep going! ⭐
💵
Spend
$23.06
🐷
Save
$7
💜
Give
$0
🏆 Pending reward
Test · $1.50 · Waiting for Dad
🎯 Goals
🎧 Headphones · 42%
Learn · Save · Grow

Three simple steps. Repeated all through childhood.

Kids practise money safely, with a parent there to guide the conversation.

1

Earn together

Turn chores, challenges and everyday contributions into opportunities to understand where money comes from.

2

Choose what to do

Kids decide how to use their money across Spend, Save and Give — and learn the trade-offs.

3

Grow with confidence

Goals, rewards, transfers and interest make good habits visible and rewarding.

Three wallets

Simple enough for a child. Powerful enough to teach a habit.

Spend, Save and Give are the three wallets — Goals aren't a fourth wallet, they sit on top of Save.

💵

Spend

Money for choices they want to make today.

🐷

Save

Money set aside for later and for savings goals.

💜

Give

A simple, optional way to practise generosity.

Goals

Saving with something to aim for.

A child can have no goals today, one tomorrow, or several at once — Goals are just Save with a target.

No goals yet

Nothing saved up for, and that's fine

🎯 No savings goals yet — start one when you're ready.
Multiple goals

As many as they're saving for

🚲 New Bike — $25 / $220
🎧 Headphones — $35 / $80
🎮 Game — $20 / $60
Two apps · one family

Built differently for parents and kids.

Parents need control and clarity. Kids need colour, encouragement and ownership.

Parent App

Guide. Approve. Encourage.

See children's money, create challenges, manage rewards, guide goals and keep the family connected.

👨‍👩‍👧 Family sharing
🏆 Challenges & rewards
🎯 Goals & transfers
🔔 Action notifications
Child App

Learn. Choose. Grow.

A colourful home where kids see what they have, track goals, complete challenges and make choices.

💵 Spend · 🐷 Save · 💜 Give
🎯 Multiple savings goals
🏆 Pending & approved rewards
🌱 Encouragement, not pressure
Challenges & Rewards

Turn everyday tasks into real lessons.

Parents create challenges. Kids complete them. Parents approve the reward — it's about building real money habits through real-life activities, not chore management.

🏆

Clean your room

Reward: $5

📚

Read for 30 minutes

Reward: $2

How it flows

From challenge to conversation.

1

🏆 Challenge completed

The child finishes a challenge a parent set up.

2

🎁 Reward requested

A reward request is created automatically.

3

✅ Parent approves

The parent reviews it and approves — or asks about it first.

4

🎉 Child is rewarded

The money lands straight in their wallet.

Every approval, request and reward is an opportunity for a real conversation about money.

Not a bank. Not a debit card.

A safe place for kids to practise money.

Money Journey uses pretend, simulated balances so a child can rehearse real decisions — earning, spending, saving, giving — with nothing real on the line.

Our philosophy

Money Journey doesn't replace parents.

Parents guide. Kids practise. Everyone learns.

Every approval, request and reward is a real conversation waiting to happen — Money Journey just makes those moments visible.

"Every approval, request and reward is a chance for a real conversation about money, values and choices."
Built for real families

Safe by design. Useful every day.

🛡️

Safe pretend money

No real bank account. No real trading. Kids can practise without real-money risk.

👨‍👩‍👧

Family sharing

Parent · Parent · Grandparent · Guardian — Money Journey is for the whole family guiding the same child.

🔔

Stay in the loop

Notifications tell parents and kids when requests or approvals need attention.

Start the first money conversation.

Create a family in a few minutes and give your child a safe place to practise the decisions they'll make for life.

Create your family →